Growth Through
Customer Value and Impact
Leveraging 45+ Years of Expertise to Help B2B Companies
Grow Through Customer-Centric Strategies
Why Customer Value and Impact Matter
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2.3X Larger Deal Sizes
Large multinational SaaS software provider
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70% Improvement In Closure Rates
IDC
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50% Reduction in Sales Cycles
AI SaaS B2B Company
Unlock Sustainable Growth with 45+ Years of Expertise in Customer Value-Centric Strategies
Are you feeling the pressure to achieve consistent growth in today's competitive B2B landscape?
At Centric Advisory, we believe the key lies in a customer value-centric approach. We partner with forward-thinking companies to develop powerful strategies focusing on customer impact and value.
How we help you thrive:
Sales & Marketing Alignment: We bridge the gap between sales and marketing, ensuring your messaging resonates with customer needs and drives qualified leads.
Leadership Development: We empower leadership teams to champion a customer value-centric culture that fosters sustained growth.
Product Strategy: We help your product team build solutions that address customer challenges and drive quantifiable and scalable impact for your customers.
Why Centric Advisory?
Benefits of Our 45+ Years of Experience:
Time-Tested Frameworks: We've honed our value framework development process over two decades, ensuring it delivers impactful results for your business.
Proven Strategies: Backed by extensive experience, our strategies are designed to be effective and scalable for B2B companies of all sizes.
Deep Industry Knowledge: With 45+ years in the field, we understand the unique challenges and opportunities faced by B2B companies across various industries.
Proudly Queer-Owned: We hope for and believe in a world where everyone can be their true and authentic self in all aspects of their life. By working together we can have a small part in building that world.
Our Services
Customer Value Framework Development
We work with you to create a value framework that helps you tell stories that connect the benefits of your solutions to your customers’ top-level P&L and each level in between.
Customer Value Workshop Co-Pilot
We work alongside your value team to run customer workshops in your sales opportunities, helping your team learn through doing while helping you close deals.
Customer Value Report Creation
Through market research and interviews with your customers, we create a citable third-party report and customer reference stories that you can use to show the quantifiable impact and value of your solutions.
Rapid Impact Training
We have a portfolio of rapid-impact training activities that can deliver results this quarter for your revenue and marketing teams.
Customer Value Team Creation
We help you form a value team. From helping you build out candidate profiles, training your teams, and helping you create unique workshop experiences for your customers that support your growth.
Value-Driven Product Strategy:
We work with your product teams to inject customer impact and value into your product roadmaps and help you prioritize elements of the roadmap based on customer value.
How can we support your growth?
justin@centricadvisory.com
+1 (248) 882-2744